There has been uproar amongst some parents and officials over this product but I’d love to know…
Frozen champagne – What do you think?
Discounted chain, Home Bargains, are selling a non-alcoholic fizzy drink, covered in pictures of the Disney film’s characters and is described as “sophisticated” and “grown-up”.
An advert on their website said: “Little princes and princesses across the land who want to be more sophisticated can now have a grown-up alternative to juice and pop at parties. With a champagne-style cork pop, your little one is sure to feel part of every celebration.”
Alcohol awareness groups were shocked that the 750ml bottles are were same shape as traditional bubbly and even came with a pop cork. Campaigners say the drink should be removed from sale immediately.
Dr Sarah Jarvis, medical advisor to charity Drinkaware, warned: “Selling products which not only normalise but glamorise alcohol could increase the risk of young people wanting to experiment with alcohol.”
Alison Douglas, chief executive of Alcohol Focus Scotland, insisted: “This product should be removed from sale immediately. Young children should not be targeted with champagne-style drinks to make them feel ‘sophisticated and grown-up’.”
Home Bargains operations director Joe Morris said: “The Frozen party drink is clearly labelled as a non-alcoholic soft drink. We are committed to ensuring that our alcoholic products are not sold to underage drinkers.
“All staff members are trained to request ID from any customer attempting to buy alcohol that looks under the age of 21.’’
However, it is set to be pulled from shelves…
This drink will no longer be available from April.
A Disney spokesman said: “We have informed the manufacturer we will no longer license images to a product packaged to look like alcohol.
“We can confirm this product will no longer be produced from April.
“We set high standards for the quality of products bearing the Disney name and characters, and have procedures to ensure this does not happen again.”
But what do you think? Is there a problem aiming this kind of product at children? Or are people moaning at nothing?
Home Bargains said the drink was “clearly labelled as non-alcoholic”.