Morrisons have introduced a new loyalty scheme called match & More.
You collect points which can be exchanged for vouchers to spend in-store and they will also price match with Lidl, Aldi as well as Tesco, Sainsbury’s and Asda.
If you could’ve paid less for your comparable groceries at Aldi, Lidl, Tesco, Sainsbury’s or Asda, Morrisons will give you the difference in points. £1 difference = 1000 points. And it’s on the whole shop, not just brands. They do all the calculating for you and you can redeem online or in store.*
1p difference = 10 Match & More points
£1 difference = 1,000 Match & More points
And points turn into £s – Collect 5,000 points for a £5 voucher
Personally I find Morrisons expensive so I can see those points collecting very fast!