Topshop ditches unrealistic mannequins after viral complaint!
Topshop has said that It’s halting any new orders of an unrealistically tall and thin mannequin after a customers complaint about them being ‘ridiculously shaped’ has ended up going viral.
Laura Berry took a photograph of the mannequin and posted it directly to the companies Facebook accusing it of encouraging young women to aspire to a ‘cult image’.
The image quickly began to go viral and in a matter of hours the post had received over 3,000 likes and generated more than 700 comments.
The post read: ‘I’m calling you out, on your lack of concern for a generation of extremely body conscious youth.’
Topshop was then forced to respond to the post and everyone else who seemed to share the same views by saying: ‘We will not be placing any further orders on this style of mannequin”, which was “not meant to be a representation of the average female body”.
They went on to explain: “This particular style is used in a small number of our stores and is based on a standard UK size 10. The overall height (187cm) is taller than the average girl and the form is stylised to have more impact in store. As the mannequins are solid fibreglass, their form needs to be of certain dimensions to allow clothing to be put on and removed easily; this is therefore not meant to be a representation of the average female body. That said, we have taken yours and other customers’ opinions and feedback on board and going forward we are not placing any further orders on this style of mannequin.”
CLICK HERE to read about New Look’s size zero mannequins being removed due to online outrage.