New and Trending Beauty Buys in 2025
As we enter 2025, a fabulous array of affordable beauty products is emerging, offering fresh and effective options that won't stretch your budget. Whether you adore skincare, have a passion for makeup, or want to enhance your beauty routine without overspending, we've curated this year's must-have new and trending beauty trends and products. Even better, all of the items in this blog are cruelty-free, meaning you can fill your makeup bag guilt-free!
Prep Your Skin
Prepping your skin with good skincare is a must. Look for products packed with hyaluronic acid to lock in hydration, ensuring your skin feels plump and dewy. Hydrated skin gives you that fresh, glowing base we all crave before applying makeup - but we have also added some products designed to make you glow, too! Even if you don't wear a full face daily, hydrated skin is easily achievable.
Think of moisturisers, serums, or even primers with this powerhouse ingredient that helps draw moisture in and keep it there. The key is to start with a healthy, hydrated canvas, no matter how much makeup you wear!
Beautiful Base This Way
When it comes to achieving that perfect base, it all boils down to how much coverage you're after. Skin tints are your new best friend if you're into a more natural look, and they are trending this year. These lightweight formulas even out skin tone while letting natural beauty shine—ideal for those no-makeup makeup days.
On the other hand, foundations are still the way to go if you love a flawless, full-coverage finish. And lucky for you, we've picked out the best affordable option! Whether you're going for light and breezy or bold and polished, there's a formula that fits your skin's needs and mood for the day!
No Such Thing As Too Much Highlighter Or Blush
In 2025, it's all about embracing that glow, and when it comes to highlighter and blush, there's no such thing as "too much." Highlighters are here to make you shine, so why not layer them for that extra oomph? Whether it's a soft champagne or a golden hue, sweep it across your cheekbones, cupid's bow, and the bridge of your nose for a lit-from-within effect. And blush? The more, the merrier! A rosy or peachy blush brings life to the face and can be as subtle or intense as you like. Blend it across your cheeks, temples, and even across the nose for that sun-kissed, flushed look.
Eye Spy New Products
Your eyes are about to get a serious upgrade with the latest products hitting. Over the years, we've seen a shift towards looking after your natural lashes, so investing in a good quality lash serum is a must this year for healthier, fuller lashes. Mascara is also developing its game with formulas to give you longer, thicker lashes with zero clumping. Whether you're after a dramatic, voluminous look or want to define your lashes for a more natural vibe, there's a mascara for every style. We're also still riding the Euphoria-esque high with eyeshadows that provide that perfect glass-like sheen.
Check out our top picks below:
Perfect Your Pout
When it comes to lips in 2025, lip stains are stealing the spotlight! These lightweight, long-lasting formulas give you that just-bitten, natural flush of colour without the need for constant touch-ups. Paired with your favourite gloss, it's the perfect low-effort everyday go-to. Lip liners are back with a vengeance, too, helping you define your lips while preventing any feathering or bleeding, giving you that sharp, clean edge. They can even plump your lips now, too!
Our Picks For New and Trending Beauty
2025 is all about embracing next-level self-care with some seriously cool products. Hair oils are taking the spotlight for achieving long, shiny hair—perfect for nourishing your locks and adding that extra glow. These oils, infused with everything from argan to jojoba, are designed to hydrate, reduce frizz, and promote healthy growth, making them a must-have for anyone looking to upgrade their hair game.
And if you’re really into skincare, LED masks are the next big thing. These masks use light therapy to target everything from acne to wrinkles, offering a spa-like experience right at home. Whether you're focusing on your hair or skincare, these innovative products are making waves and are definitely worth the hype (and price tag)!
New and Trending Beauty Buys in 2025
As we move into 2025, it’s clear that beauty is all about embracing innovation, hydration, and effortless glow. Whether you’re prepping your skin with the latest skincare breakthroughs, perfecting your base with a lightweight foundation or full-coverage formula, or experimenting with bold new lip products, this year’s trends are all about enhancing your natural beauty in exciting ways. From luminous highlighters to must-have hair oils and LED masks, these products are designed to elevate your routine and give you that radiant, healthy look. So go ahead, treat yourself to these new and trending beauty buys and get ready to shine all year long!